Monday, February 9, 2009

How You Pick Out Your Domain Name Matters and What to Do After You Get It

I see it time and time again. People are constantly registering dumb domain names. It amazes me that 90% of webmasters have no clue what they are doing when they pick out there domain names. What's more important; a .com that is brand-able or another extension that is keyword rich? The answer is, it really depends on the situation.

Everybody know that .com rules the world, and many search engines cater to sites that are using the .com extension.

Rule #1: Get a .com if at all possible, but not if it compromises Rule #2.

Rule #2: Research your topic and try to find the most relevant keywords that have the highest search volume and then search for a domain name that exactly fits the keyword your looking for. Most of the time you will not be able to find a .com and may have to settle for another extension. Preferably a .net, .org or .ws . .Info are okay when nothing else is available.

The reason why rule #2 is so important is because it will be much harder promoting a .com that does not have keywords in the domain name. By having a domain name with your keywords you will already have an edge on the competition. Your site will rise faster in the search engines.

Rule #3 Sometimes your keyword will not be available at all. Rule of thumb is to place your keywords a close to the beginning of the domain name as possible and use the least amount of characters as possible, or target a different keyword.

Rule #4 Now that you have found the perfect domain name, make sure you perform some sort of search engine optimization (seo) on your website. This means write quality unique content and use either a seo service or a free seo program such as WebCEO, which can be found by doing a search for it. SEO is very important and should never be ignored or skipped.

Rule #5 There is nothing wrong with using a brand for a domain name, just realize it will be harder for you to scale up to page one of the search results. Link building is the key either way. Do not let your site sit very long with no new link building efforts. Be consistent and you will be rewarded. Also don't acquire fifty links in one day. Spread out you link building efforts to make it appear more natural.

Acquire text links, image links, comment on blogs, submit to directories, write a article like this one to get you link out there or use some social networks and submit your website. A good tip is to try to arrange links on the high ranking sites that are relevant and appear under the search results you are trying to target. Bid Directories are better than free directories, even though you may have to pay a little to get listed.


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